RANCHI – Communication is dubbed to be the art and technique of using words effectively and efficiently to impart ideas and information. This is quite cardinal in the organisational structures and between walls of decision making.
The relevancy of communication as widely known to be a means of improving participation of key stakeholders and keeping them in the know, sharing knowledge with a wider spectrum, achieve and enhance synergies with other projects, promote the organisation to a wider world.
On a greater scale of issues, an organisation’s adaptability to external changes, it has to heavily rely on an efficient and pronounced internal communication set up. This therefore, leads me to ponder, where communication between and withing an established organisation still remain on the poles like a tethered cow taken for grazing?
George Bernard Shaw once said…“The problem with communication…is the illusion that it has been accomplished….”